Porsche 911 – 
60 Years

In 2023, we developed an in-house campaign for the 60th anniversary of the Porsche 911. This included both editorial and moving image components. We produced an editorial magazine that guided the viewer through the decades, along with a spot showcased at the Porsche Museum in Stuttgart. Later in the launch process, we were also created all social media content for the campaign.


Client: Porsche 
Director Communications: Josef Arweck, Phd.
Editorial and Publishing: Sebastian Missel
Subscriptions, Distribution: Simone Kühner
Art Director, Designer: Anna Hadaier
Images: Porsche Directory


Ever since it was first unveiled as the Type 901 at the Frankfurt International Motor Show (IAA) in
September 1963, it has continued to impress car enthusiasts all around the world. This documentation guide takes you through six decades of engineering, and eight generations of 911 models and explains, in over 60 pages, the extent of this craft.