Porsche 911 – 
60 Years

The 60th anniversary of the Porsche 911 in September 2023 is a significant occasion in the history of the automotive industry. The Porsche 911 is undoubtedly one of the most iconic sports car series ever produced, and its debut in 1963 marked the beginning of an unparalleled success story. 


Client: Porsche 
Director Communications: Josef Arweck, Phd.
Editorial and Publishing: Sebastian Missel
Subscriptions, Distribution: Simone Kühner
Art Director, Designer: Anna Hadaier
Images: Porsche Directory


Ever since it was first unveiled as the Type 901 at the Frankfurt International Motor Show (IAA) in
September 1963, it has continued to impress car enthusiasts all around the world. This documentation guide takes you through six decades of engineering, and eight generations of 911 models and explains, in over 60 pages, the extent of this craft.