Saint Jeffrey – AQZ EP

For AQZ, an electronic music artist, we developed the full release campaign for his EP Saint Jeffrey. This included creative direction, visual identity, music video production, website design, and merchandise development. The concept centered on the idea of “a dead fish in the system”. A parody of digital consumerism and algorithmic culture.

We imagined a fish navigating online shopping platforms, trapped in a hyper-commercial world. As part of the campaign activation, we launched a satirical e-commerce site: jeffbezos.sexy — a fake storefront that blurred the line between parody and reality. It eventually got taken down. 

For Merch our fabulous designer Lukas Pattermann created t-shirts and stickers that were locally produced in Vienna and Salzburg.