GAY 03-2021
In our collaboration with the Homosexual Initiative (HOSI) of Vienna, we set out to do something different. We wanted a design concept that would stand out from the typical 'pride' designs. What we came up with is a modern, bold, and unique approach to LGBTQ+ advocacy that's easy to relate to. We aimed to make it commercial-friendly, like a branding system for various identities within the LGBTQ+ community (pun intended). It’s a different design perspective on LGBTQ+ advocacy, where creativity meets equality.
Client: HOSI Vienna
Design: Anna Hadaier