Guise and Gaze 



GAG, short for Guise and Gaze, is an upcoming queer magazine brand created by Berlins local community. It defines itself as purposely and proudly unfinished, in progress and still figuring itself out. In a cheeky scrapbook manner we take a step into historically restricted and discrimiated intimacy, romance and sexuality that has begun its resurrection. I created the brand identity, print files and screen printed our first merch drop.

TEAM  →

Client: Guise and Gaze
Art Director, Designer: Anna Hadaier
Photographer: Marleen Strahlhuth
Printing Facility: SDW Neukölln

2025