Donnant Paris

In September 2024, Haferkater asked me to create a brand from scratch for a new pop-up coffee & porridge spot at Paris’s Gare du Nord. Together we pitched the concept to their French partner, world-renowned gastronome Alain Cojean. The pop-up launched in bold blue and has been open there ever since.

When Haferkater expanded to France in 2024, they wanted more than just a new location, they wanted to test a completely new brand. The pop-up at Gare du Nord in Paris became the launchpad for this idea.